Carbon Footprinting Your Business - Why Do It?

"We are on the historic threshold of the irreversible.greenhouse gas (GHG) emissions performance. If the
Faced with this emergency, the time for halfbusiness is growing quickly, then reporting emissions
measures is finished. It is time for a revolution. Anreductions per head will show that the business has
industrial revolution, that of sustainable development,got to grips with GHGs and is successfully measuring
lies before us."the impact of growth.
Jacques Chirac, Former President of FranceA carbon footprint appraisal also makes it very easy
Over the last few years we have been hopping fromto set emission and cost reduction targets. If done
one global crisis to another. Ten years of relativelyproperly the numbers will jump out at you and any
good trading and economic conditions have seenlay person will be able to see where the impacts and
businesses boom, economies thrive, and banks beingrisks lie. Measuring your own business activity is just
very generous with loans and interest charges. But,one step in the right direction as more and more
then came the turmoil.organisations are starting to measure the
All of a sudden it was declared that the World wasenvironmental activities and credentials.
teetering on a knife's edge and that business was in"53% of companies are more likely to purchase from
part responsible for it. Within twenty years, a globala company with a good environmental reputation"
temperature rise would see the ice caps melt and aSource: Ipsos Mori (Oct 2007)
rise in sea water levels by several metres that wouldProbably the biggest benefit of carbon foot printing is
submerge London, unless the Thames barrier wasthe cost savings which are achieved through better
replaced with a more capable structure. Variousmanagement of resources and the implementation of
islands would disappear including the Maldives, andgood practice. It is not uncommon for companies to
continents would lose land mass that would causesave as much as 30% on energy spend in under two
mass population migration, with devastating impactsyears and in some cases, as much as 70% in five
on food and natural resources. Global economiesyears by implementing low energy programmes,
would strain and local economies would experienceupgrading of lighting, boilers and controls and the use
significant down trends and turmoil. In the UK, theof renewables and green power supply.
economy and population would be hit by adverse"The adoption of key re-engineering efforts can
weather conditions, a seasonal shift to warmerresult in reduced energy consumption, significant
winters and wetter summers and inflationaryefficiency benefits and lower overheads."
pressures on food supply and natural resources. IfSource: Butler Group/Datamonitor (Sept 07)
that wasn't bad enough, the then stable energyOne of the most contentious benefits has been the
market began to sway with surges in oil prices,use of good PR. Too many organisations have used
economic catastrophe, and political instability in thethe 'intent to implement' as a piece of positive news,
eastern bloc regions would see the Russians holdingotherwise described as 'Green Wash', but we are all
neighbouring countries to ransom and hiking the priceswise to that now even though it still goes on,
of wholesale piped fuels and gas into Europe. Inparticularly in the retail sector and retail energy
effect, Europe was succumbing to the whims ofsector.
Russian energy conglomerates, even BP, a big player"85% of IT professionals believe environmental
in Russia was struggling with the politics.factors are important in planning IT operations, yet
Then the credit crunch. The demise of Lehmanjust a quarter have written green criteria into their
Brothers, the near demise of AIG, the cashlesscompany's purchasing processes."
acquisition of Merrill Lynch by Bank of America andThere are some excellent case studies where good
the takeover of the giant HBOS by Lloyds TSB. So,implementation has resulted in some genuine results.
not only are our banks at risk of disappearing, butOrganisations such as Marks and Spencer have made
our fuel supplies, food supplies, and to top it all, thehuge leaps; Morrisons recently achieved the Carbon
World in which we live is at risk of changing beyondTrust Standard for demonstrating actual reductions in
our imagination.carbon; and even the Department for Environment,
Now, I know you are probably feeling a littleFood and Rural Affairs (DEFRA). It has to be said
depressed after reading this, but here's the positivethough that if you can accurately show that you
news. All those negative factors are interlinked, andhave reduced emissions, reduced costs and mitigated
interlinked in such a way that, as business leaders weother greenhouse gas emissions then you will win
can use those global events to streamline ourcredit and probably more customers.
businesses, make them more efficient and prepareGood results can always improve your business
them for the inevitable upturn, but by the samereputation with existing customers and prospects but
token, we will also have met our environmentalalso with shareholders and the risk adverse amongst
obligations and we will undoubtedly have adapted toyour team. To what extent you need to improve
climate changes and pressures on natural energyyour business credentials to stay ahead is not clear.
resource supplies.We have seen a surge in the requirement for
Carbon Foot PrintingISO14001 accreditation as part of a tender response,
The global economy grew as a result of the industrialand you would be amazed by the number of
revolution because of the use of energy resourceshousehold brands that do not even have an
such as coal. However, owing to their sheer natureenvironmental policy, let alone a formal ISO
of the hazardous affect of burning coal, alternativeaccreditation. One of the first things we do for new
fuel sources were sought, including gas, nuclear andclients is ensure that a policy is in place and is a true
other renewables. The impact of burning fossil fuels isrepresentation of the organisation's aspirations and
not new, but the striking impact of the effects ofability to meet those aspirations.
burning these fuels didn't really surface until theOne of the biggest and most enthusiastic groups of
1980's. Even in the Thatcher years, the message tobenefactors are the employees. To date, all
everyone was reduce your fossil fuel dependence,companies we have worked with have had full
cut pollution and save the planet. Perhaps the coalsupport from employees and in most cases staff
mines were really closed because of climate change.members are keen to volunteer for responsible roles
The problem is that now a global banking crisis is inin helping the company achieve its objectives. Bear in
full swing and with oscillating oil prices, governmentsmind, that most people will have done something at
are now looking back to coal as a dependable sourcehome and those with children will know that younger
of energy. We have seen the affects of extremegenerations seem to know much more than we do
weather on oil prices and the impact of global politicsabout the risks of doing nothing.
on energy sourcing, so something has to be doneSome other benefits include the ability to attract
and for most of us it is about reducing ourethical investors as well as high calibre ethically and
dependence on energy, particularly coal, and ofmorally driven candidates. Fund managers are
course, reducing costs.particularly interested in the environmental
So where does your business fit in this environmentalperformance of listed companies and have scored
and economic puzzle? Well, undoubtedly energy billsthousands of companies already in various indexes
are an issue and new environmental legislation will alsoaccessible by the financial services markets. Finally,
require compliance such as the Carbon Reductioncarbon foot printing encourages businesses to review
Committment due to take effect in 2010.their compliance to legislation and be able to prepare
Understanding your business' carbon footprint, thefor future legislation such as the Carbon Reduction
emissions generated from the use of fuel, travel andCommittment.
transport, as well as secondary emissions - emissions"The global warming skeptics are going the way of
generated through the procurement of goods andthe dodo bird - to extinction. The evidence is in.
services, becomes vital. Measuring carbon is no longerWe're definitely living in a warming world and headed
about reducing emissions and saving the planet, it isinto unknown, dangerous territory. The future of our
about managing cost and reducing waste.civilisation is at stake! It's time for each and every
In working with clients we have seen reductions inone of us to change wasteful habits and cut back on
energy usage by as much as 15% in the first yearour energy consumption. A good start would be
and reduction in air travel by 20% in under sixlosing the SUV. Real men and women drive hybrids or
months. This is in addition to improvements in thetake the bus. Let's all think more and use less - of
control of waste, water, consumption and othereverything. Remember, warming is global, but
energy sources. More significantly, clients havesolutions are local and - bottom line - individual."
changed their reporting processes not just onBill Patzeri, scientist at NASA's Jet Propulsion
emissions but on spend, keeping a tighter control onLabratory
non-essential purchases and thinking more about theYour Business and Your Suppliers
sustainability impacts from new purchases.By measuring your own emissions you will be taking
As a business you will need to consider two otherthe first step to reducing your business impact on
important requirements; the first is the measurementthe environment and to reducing costs within your
of nitric oxide and methane, primarily fromorganisation. By working with your suppliers and
manufacturing and waste; and the second is thesupporting your suppliers to do the same, you will be
Carbon Reduction Committment which affectscreating maximum benefit for all within the supply
businesses that consume 6,000 megawatt-hourschain. You will, in effect reduce the cost of the
(MWh) of electricity between 1st April 2009 and 31stsupply of goods and services to your business and
March 2010 and if your business including subsidiariesreduce and manage the environmental impacts
spends more than £500,000 per year oncreated by trade and logistical operations, perhaps
electricity it is likely to be included in the scheme.even negotiating with your suppliers for more
Both of these, if appropriate, will need to be writtenfavourable reductions and incentives to reflect the
into your environmental management programme.reduced costs and streamlined operations.
The Carbon Reduction Committment comes into fullMoral Obligations
effect in April 2010 and will be a compulsory schemeThere is perhaps one driving factor that is important
for large users of energy. It will set caps onand it is that making the changes and implementing
emissions with penalties for those that exceed thosean effective environmental management programme
caps with the ability for organisations to buy or sellis essential, it is the protection and management of
allowances on the secondary market or through thenatural resources for future generations. In our case,
EU emissions trading scheme.future generations that are already at school age and
The benefits of Carbon Foot Printingwill be relying on our good judgement and good
Once an initial footprint assessment has beenpractice to provide a sustainable and environmentally
completed and audited, the business will be in abeneficial and healthy world.
better position to be able to regularly report on