| We live in an age full of data and indeed data | | | | Let's take a major supermarket or shop for example |
| recording systems and as more and more information | | | | that wants to send out information of special offers |
| about people is recorded it has become vitally | | | | and promotions to all its registered customers. How |
| important to not only keep data safe but to also | | | | do they do it? Well, often by post, sometimes by |
| ensure that all data recorded and kept is as accurate | | | | email and also by telephone, or perhaps on some |
| as possible. | | | | occasions, a combination of all methods. That is |
| Despite this hi tech era we are a part of, the need | | | | already a lot of data that needs to be accurate in |
| for human participation will always be needed and so | | | | order for the special offer to be delivered to the |
| it is with data entry. Computers and data bases may | | | | correct address, email address or phone number. |
| do a sterling job of storing and producing stored | | | | Data cleansing, is effectively a method of collating |
| information on demand but it still take human minds | | | | data and detecting any inaccuracies within it. If errors |
| and physical interaction for the data to be stored in | | | | are found in the data, the data cleansing system |
| the first place. | | | | then sets about the task of correcting it or removing |
| Inevitably, alongside human interaction arises the | | | | it, if needed. |
| possibility and the probability of human error. It only | | | | We have all experienced occasions where we have |
| takes one slip of the mouse or one incorrect entry | | | | received incorrect mail or haven't received the |
| on a keyboard for data to be effectively wrong, | | | | correct mail at all. In the cases of private data this |
| incomplete or out of date for that matter. This can | | | | can cause huge stress to individuals and huge |
| cause huge problems in the delivery of information, | | | | problems for the companies that have sent out the |
| whether it is in private sectors or perhaps in the | | | | incorrect data, not to mention of the financial and |
| distribution to mass market mail. | | | | environmental waste that results. Data cleansing |
| Many of the shops and stores we visit today store | | | | systems set out to eliminate these problems and |
| lots of our personal information, including home | | | | produce effective, streamlined data production and |
| addresses, dates of birth, marital status and in some | | | | delivery. |
| cases shopping habits and records of our purchases. | | | | |