Going Green Isn't Easy

People are becoming aware of their personalhas been needed to meet the demand for wood
responsibility in making their daily practices morepulp. By using waste paper to produce new paper
environmentally friendly. They're also looking moredisposal problems are reduced. Producing recycled
closely at the environmental practices of thepaper involves between 28 - 70% less energy
companies with which they do business. It's inevitableconsumption than virgin paper and uses less water.
that we must do our part to protect theThis is because most of the energy used in
environment, be less polluting, use all of our resourcespapermaking is the pulping needed to turn wood into
in a more sustainable manner, recycle more, andpaper. Recycled paper produces fewer polluting
handle residual wastes in a more acceptable manner;emissions to air (95% of air pollution) and water. It is
resulting in a beneficial environmental impact andimportant to use paper with the highest percentages
reducing energy and waste costs. You can begin topossible of recycled and sustainably harvested fibers,
reduce your footprint by choosing an eco-consciousprocessed without the use of chlorine or chlorine
printing company as your partner.derivatives. Bleaching without chlorine or chlorine
There is no such thing as a "GREEN" printer and tocompounds results in a much less polluting paper
make the assumption that printing will one day bemaking process. Recycled paper is not usually
gone is much too ambitious and not a practicalre-bleached and where it is, oxygen rather than
thought. There is no single solution to the industry'schlorine is usually used. This reduces the amount of
destructive nature. The best case scenario is to usedioxins which are released into the environment as a
to use an eco-conscious printer. The issue ofby-product of the chlorine bleaching processes.
eco-friendly printing stretches far beyond ink andPaper is a biodegradable material. This means that
paper. You must start at the very beginning. Awhen it goes to landfill, as it rots, it produces
company's internal workflow and day-to-daymethane, which is a potent greenhouse gas (20
workflow is very important. Just as an office usestimes more potent than carbon dioxide). It is
paper and ink internally, all the same elements mustbecoming increasingly accepted that global warming is
be measured and modified to digital systems in ordera reality, and that methane and carbon dioxide
to eliminate waste as much as possible. Next comesemissions have to be reduced to lessen its effects.
pre-production, production and post-production. As anEducate yourself on paper options (hint: Domtar,
industry professional there are so many aspects toNeena Environmental Line, New Leaf, Mohawk, to
what we do, from chemicals, air quality, paper, ink,name a few) encourage your printer to use these
petroleum(also used in soy ink, so don't be fooled)stocks. Most are available to US printers and are
and so on.... Everything must be scrutinized, and it willmade for all types of printing.
only be as scrutinized as much as the owners care toAsk your printer about the inks they use, and if they
scrutinize.contain soy or are they low VOC inks. Most of the
Being FSC certified does not in and of itself make fortime they will be due to AQMD regulations. The use
a best choice of paper or printers. There are printersof substitute inks can reduce concerns associated
that are not FSC that are more environmentallywith the use of conventional petroleum-based and
conscious than ones that are FSC. Think of it likesolvent-based inks. Soy and vegetable based inks are
being certified organic vs not. In many cases thewidely recognized as the environmentally friendly
small non certified organic is a better choice. It is achoice. But an ink's ingredients are only part of the
complex issue that is not soon to be resolved.story when measuring its environmental impact. Ink,
Waterless printing is an offset lithographic printinglike any other product manufactured by humans,
process that eliminates the water or dampeningimpacts our planet before, during, and after it's
system used in conventional printing. It uses a specialmanufactured. Choose a printer that adheres to the
silicone rubber coated printing plate, special ink, andstandard of using the lowest VOC rated inks
typically a means of temperature control on press.available. Although inks are not always considered the
Waterless printing eliminates dampening-relatedmajor source of VOCs in the printing industry, the
volatile organic compounds (VOCs) from thedecision to use substitute inks is a beneficial part of
traditional printing process. Waterless printers havean overall toxics use reduction program and can help
recorded dramatic conservation of our waterreduce the use of hazardous or toxic substances in
resources. A printer in Switzerland, operating one ofother materials such as cleaning solutions.
the world's first waterless web presses, eliminatedThe terminology soy based inks is loosely used. Most
the use of approximately 250,000 liters (abouttimes it is vegetable based. Meaning soy and or corn
66,000 gallons) of water in one year. Becauseor other vegetables as well as some other plants. In
presses running waterless come up to color andthe 1970s when soy inks were first mainstreamed, in
register so much faster, and hold those consistentlyorder to use the soy logo, you had to have a
throughout the press run, paper savings of 30minimum of 30% vegetable base. It has been abused
percent to 40 percent have been reported. Inand most have as little as 10%. The soy ink issue has
addition to saving trees, that also represents abeen a tough issue to tackle. Every ink manufacturer
significant manufacturing and paper cost savings.is different. All of the manufacturers have
Waterless press plates are capable of extremely highimplemented the use of soy into their products now
screen rulings and, as a result, apply more ink to thebecause of the regulations brought forth by the
printed piece. This results in a much larger range ofAQMD. There is no 100 percent soy ink to date. In
colors in four color process printing. Since the wateraddition to the content, quality is always an issue.
dampening chemistry is taken away, the printing inkThere are many ways that printers who are truly
cannot become emulsified. Thus, cleaner, sharpereco-friendly offset the ink and paper eco issues in
images are made possible. Benefits include:order to be more environmentally friendly.
Consistent Color: Eliminate the vagaries of theEco-consciousness is the name of the game.
dampening system and you get more consistentIn addition, Recyclable, non-toxic, thermic processed
color throughout the press run.plates, where neither chemical development, nor toxic
Better Color Saturation: Four-color process inkwaste disposal are required are an ideal alternative to
densities have averaged 20% higher than SWOPtraditional printing plates. The printing technique used
standards. A benefit designers and print buyers love.eliminates chemical waste produced in the dampening
Low Dot Gain, More Detail: The inherent low dot gainsystems of traditional printing machines. Waterless
of waterless lets you run higher screen rulings forprinting plates offer quick roll-up to color and thereby
much better detail. Waterless works well, regardlessreduce set-up (make-ready) paper waste. Chemically
of the screen rulings. Even if you run 175 line screens,tainted waste water from traditional offset printing is
you'll print a better product.also eliminated.
More Paper Options: Waterless is great for printing onIn conclusion, there is no perfect solution. However
stock you'd normally stay away from withthe effort must be made. It is our job to protect the
conventional printing.world we live in and make these products the norm.
Better for the Planet: The reduction in dampeningThe point is to get started on the path. Looking at
usage and paper waste are strong benefits that areyour printing options not only reduces your footprint,
now beginning to make themselves felt among thosebut is also affordable. Prices are often comparable if
concerned with environmental issues.not lower than traditional printing costs.
As the demand for paper has increased, more timber