| If you are marketing on the internet for a while, you | | | | But what if you can create new products out of |
| may know that there are so much of software and | | | | these old products? For example, consider this. If |
| ebooks available as bundles, with reseller rights. | | | | your target market is ezine readers, you can put |
| Sometimes you can buy a big software bundle for a | | | | some ezine related info products together and call |
| minimal price and at other times, you can download | | | | the new package 'Ezine Empire' or 'Ezine Blackbox' or |
| individual software or even bundles for free, | | | | any other attractive name you see fit. Remember |
| somewhere on the internet. All of these come with | | | | that a bundle like this must address many needs (if |
| master reprint rights, which means you can sell it for | | | | not virtually all) of the target customer. He should be |
| any price once you buy it, including the option of | | | | able to find answers to questions like, "How to start |
| giving it away for free. | | | | and ezine?","How to advertise in an ezine?", tips for |
| Some of these are high quality information products | | | | increasing the subscriber rate, about building good |
| and are worth several dollars. Then why I call these | | | | rapport with ezine readers and almost any question |
| 'online junk'? It's because now these software are | | | | you can think of, that the target customer might |
| available everywhere on the internet and nobody | | | | benefit from. |
| even care about them. These 'once great' software | | | | Your next step is writing a good sales copy. You |
| later becomes available common place - you can | | | | must read all of the webpages of the products in the |
| understand why, if you think in terms of reseller | | | | bundle, jot down the power points of them and |
| rights. When some people offer these as freebies | | | | re-write a good sales letter. You must also have a |
| when a lead signs up for their newsletter, the | | | | good cover for your package, Google search for |
| competition usually follows it. This results in the | | | | free ebook covers or if you have a big reseller |
| product being common place. The problem is, if you | | | | ebook package, you may find one there too. Now |
| sell one of these to your customers at the | | | | this is a new product, with a new sales letter, with a |
| recommended price and if they find it for free | | | | good targeted audience. How much more can an |
| somewhere else on the net, they might feel you | | | | original new product do? This idea can be highly |
| have done some injustice on them. | | | | beneficial if you implement it correctly. |