| According to Wikipedia: "the idea of growing plants in | | | | business architecture where new business |
| environmentally controlled areas has existed since | | | | development is solved by the architecture of a new |
| Roman times. The Roman emperor Tiberius ate a | | | | sort of organization; only by means of the |
| cucumber-like vegetable daily. The Roman gardeners | | | | greenhouses - which were used before for other |
| used artificial methods (similar to the greenhouse | | | | purposes in a more private atmosphere - the |
| system) of growing to have it available for his table | | | | products (fruit and vegetables) could be grown |
| every day of the year... Charles Lucien Bonaparte, a | | | | irrespectively of the natural climate. Basically the new |
| French botanist, is often credited with building the | | | | business development is more of the same but by |
| first practical modern greenhouse in Leiden, Holland to | | | | extending the production possibilities. |
| grow medicinal tropical plants."... According to the | | | | Now we think these greenhouses are normal, but at |
| Dutch company Snelder - "The first horticultural | | | | the time it was quite an invention. |
| greenhouses in the Netherlands were built around | | | | An alternative to the greenhouse would be to |
| 1850 ... to grow grapes... the Netherlands have more | | | | organize the production in a global company, where |
| greenhouses (24,710 acres) than any other country. | | | | each production is managed in the best area in the |
| Eighty percent of the glass greenhouses outside | | | | season. Why one may wonder is the investment in |
| Europe come from the Netherlands." | | | | greenhouses and the electricity required for heating a |
| The Dutch climate, unfavorable for growing crops | | | | better way than building a plant in a country with a |
| beyond a single season, was very likely what drove | | | | better climate and reserve the greenhouse-space in |
| this innovation. There it is: culture develops in fighting | | | | the other country (with the inappropriate climate) for |
| nature; in trying to outsmart nature. | | | | other ways of production. |
| In Spain I tried to find out when the first | | | | That is also business architecture. What do you |
| greenhouses "Invernaderos" arrived. They did in | | | | produce and how do you organize it in the most |
| Almeria, where people now talk of a sea of plastic, | | | | efficient and effective way. |
| as the main difference between the Spanish variant | | | | But there is more. Business architecture doesn't stop |
| from the Dutch one is exactly the use of plastic | | | | there. In Spain the plastic greenhouses foster a new |
| instead of Glass. Glass was too expensive and not | | | | challenge that of (environmental) waste management |
| really necessary in Spain, whereas the heavy rainfall in | | | | as tons of plastic is to be disposed off each year. |
| the Netherlands -- and the culture to build -- made for | | | | And there seems to be more issues in the reflection |
| glass the only option. Some sources say that the | | | | of the sun of there plastic structures. The net effect |
| greenhouses in Almeria (the Andalusean region where | | | | on the climate is open to debate. The business |
| the plastic greenhouses started) were built in the | | | | architecture element in this issue is the fact that one |
| fifties as experiments, but massive exploitation | | | | business (company, greenhouse) impact on the |
| started only in the mid seventies. | | | | (economic and physical) environment is different than |
| Greenhouses are one of the perfect examples of | | | | a large and compounded area of greenhouses. |