The Failure Of CRM Systems In The Management Of Domestic And Commercial Kerbside Collections

The Problemlogged on the paper round sheet but still with the
I have met many refuse collection managers overdriver on the round at 10am!
the last twelve months whom are dissatisfied andThe Answers
quietly fuming into their RCVs about the oversellingSo what is the answer? An interface between the
of CRM into local authorities.CRM system and a specialist waste management
solution with a mobile (PDA or similar) module (see
Councils face significant challenges to improvediagram below) will enable a 'joined-up' service
efficiency, handling an increasing number and varietyensuring that, at first point of contact, the citizen and
of transactions at first point of contact. A CRMCRM operative can agree an appointed service, with
system sounds like the perfect answer - on the facethe appropriate vehicle as well as having the very
of it.latest details of how the kerbside round is
Just one example of how CRM is failing refuseprogressing in 'real time' - so no more missed bins
managers is in the area of Special/Bulky Collections.(unless they are genuine)!
Simply taking a call and emailing a service request forBut how do heads of service resist the pressure to
a special/bulky collection to the depot can be fraughtrely solely on a 'corporate call centre'? I think the
with problems. What if:o the bulky items consist ofanswer is to learn from the experience of others
an oversize fridge and a sofa which requires differentperhaps through APSE or PSNet, obtain evidence of
vehicleso the vehicle has capacity for just onethe failings of CRM, and develop a business case for
'normal' size item on the allotted daya specialist waste management system to operate in
Another example relates to the age old 'missed bin'tandem with the CRM.
complaint. When a citizen calls the contact centre atOnly through integration between a specialist waste
10am saying that the morning kerbside collectionmanagement system and CRM can waste
round missed the bin most call centre operatives logmanagement departments provide a true 'joined-up'
it without question then send the information to theservice providing the citizen with 'closure' at first point
depot. In reality, the bin "was not presented" or wasof contact.
"contaminated with garden waste) which had been