The Waste Haulers' Nightmare

The business of waste hauling has grown to bethem to acquire the new high compaction machines
extremely lucrative. With the focus on theon the market so they really could be as efficient
environment these days, the waste hauler is in awith their waste hauling as possible, that waste
position to charge just about anything they want.hauler's nightmare would become a sweet
After all, according to them, they are the stewardsmoney-making dream with a market share that
of the environment. They would have us believe thatwould go through the roof.
they are working on our behalf to protect and enrichThey would have less of an impact on the
our environment. With television advertising telling usenvironment with less trips being made by the big
how they are turning landfills into nature preservesdiesel trucks, less overhead costs from fuel and
and little league baseball diamonds and what a good amaintenance costs and a reputation as a reputable
neighbor to Bambi they are, could you have anywaste hauler with whom companies would want to
doubt?do business. With that hauler's market share up,
Then there are some people like me and possiblyreputation clean and less money spent on developing
you, who ask the difficult questions, the people whostrategies to mislead their potential customers and
have to deal with the waste hauler every week inwith customers' lower overhead costs and higher
our business, knowing that the waste hauler is usingprofits, everyone would be a winner: the
spin tactics on the public. Is it fair to use that spin toenvironment, the customers and the waste hauler.
make us feel guilty about producing waste, especiallyUnfortunately, as blinded as the haulers are by their
when at the same time they are paying their salesgreed and set in their way of doing things, we, their
reps top commissions to classify even our recyclablesunfortunate victims, their customers, will have to
as waste with little regard for recycling, wasteendure this nightmare scenario until we open our
reduction strategies, or new compaction technologyeyes, educate ourselves and stop blindly trusting that
in order to keep their profits up? (Please see articleour hauler has our or the environment's best interest
"Talking Trash - The Waste Hauling Salesperson'sat heart.
Moral Dilemma),As business people we have the responsibility to
As a matter of fact, one of the big waste haulersprotect our company's bottom line profits from this
sent out an inter-company memo that instructedkind of pilferage, our environment from this kind of
their employees to "disrupt and stop the sale by anyabuse and our communities from this kind of
means necessary of new high compaction machineryenvironmental impact. Our priorities must change from
to their hauling customers"."whom do we call to get rid of this waste?" to "what
At the time, when I was working for them, Iwaste strategies would be the most efficient, cost
thought the hauler was just trying to keep theireffective and environmentally friendly way to dispose
customers. Then, when I thought about it in theof our waste?". (Please see "Solid Waste Removal -
context of the operations and sales strategies theyPrioritizing for the Future".) What resources can we
were teaching me, it became crystal clear andcall on to achieve the highest compaction rate
seemed very insidious, to say the least. (Please seepossible? How can we lower our waste hauling cost
"Waste Haulers and Manufactures-The Truth behindand lessen our impact on the environment?
the Story".)The answers are out there. It is time we woke up
If a waste hauler was to let a new kind of highfrom this nightmare, started educating ourselves,
compaction waste handling machine become availabletook the time to research, and asked ourselves
to their customers, it would be a nightmare for them.some not-so-hard questions. "What is currently
More compaction, in their eyes, means more weightavailable in the market?" Is there new high
in the bins which means fewer loads and a big drop incompaction waste handling technology that will help
their profits. Without even considering all the time andto achieve our goals? Is it cost effective? If
money they will have lost in developing theirimplemented, how much of a positive effect will my
strategies and training their sales and operations staffcompany have on lowering our environmental impact
on implementing these strategies. The mostin our community?
frightening part of this nightmare for the wasteAll of these questions can be answered in a positive
hauler is that their customers would be educated andway. You can educate and shock yourself with the
not so easily manipulated.outcome -- just by waking up from the waste
Their greed for higher profits and bigger markethaulers' nightmare and seeing that the solutions is not
share has blinded them to the fact that, if one ofa dream.
them were to work with their customers and help