| You have a great product or service; you've set up | | | | why of your company concept, products, ideas and |
| your business website and navigated all the official | | | | location. Again, hiring a writer who knows how to |
| tasks needed to create your business profile and | | | | write an effective press release is probably a good |
| presence online. Now what? I'm sure you didn't quit | | | | idea for anyone who has never written one. |
| your day job to sit back and hope that business | | | | There are several places online that distribute press |
| comes to you, because it won't. | | | | releases for free and again, they include your |
| In order to be successful in business these days you | | | | company contact information and a link back to your |
| must sell yourself first, and then market your product | | | | website. This drives interested traffic to you and |
| or service as being better than your competition. | | | | that is always good. Use sites like prlog.org, |
| Potential customers won't magically find you online | | | | prnewswire.com, and many, many more. If you |
| and this means you have to develop a marketing | | | | search for press release distribution, you will find 100's |
| strategy for bringing people to you. Lead generation | | | | of sites that you can submit to. |
| is a process of locating or attracting people who are | | | | You should also create a new press release when |
| interested in what you have to sell. | | | | you have a special sale or promotion. You can create |
| There are 3 powerful strategies that can help you | | | | a special release for new staff additions, changes in |
| generate leads: | | | | location, new product lines, and philanthropic news |
| 1) Article Marketing | | | | associated with your company. People love to read |
| 2) Press Release Distribution | | | | how and how much a company donates money to |
| 3) Social Media | | | | charity. There are thousands of reasons to create a |
| Article Marketing | | | | good press release, but make sure it is information |
| Creating informative articles about your business, | | | | that people want or need. |
| products, services, etc. is a powerful tool that can | | | | Social Media |
| create interest, inform consumers, describe what | | | | Social media is one of the best ways to marketing |
| sets you apart from others in your field, and most | | | | your business to a very wide range of consumers. |
| importantly drive traffic to your site or business. | | | | Because of the popularity of online social media, your |
| The first place you will want to use articles is on your | | | | efforts in this arena can bring you the most lead |
| website, of course. Create interesting article content | | | | conversions. A conversion is when your marketing |
| that informs your website visitors what your product | | | | efforts convince someone to purchase; and the goal |
| is, what it does and who it's targeting. One article per | | | | of marketing is conversions. If you have no prior |
| product or service is best. If you have an 'articles' | | | | social media skills the best place to start is Facebook, |
| section on your site, make sure to categorize articles | | | | Twitter and a blog. |
| in such a way that a consumer can easily find what | | | | I like to think of Facebook as an online social meeting |
| they are looking for. | | | | space where you can create a company profile |
| But successful article marketing is really about getting | | | | outlining your products or services in an informative |
| your content on other sites, linking back to you. | | | | way. You can post pictures, descriptions and details |
| When you post your articles with other sites, you | | | | about your company. You can join groups and |
| can include your company name, address, website | | | | network with others in your industry along with |
| address, phone number and other bits of contact | | | | potential buyers. |
| information that will make it easy for the reader to | | | | Twitter is a 'real time' updating portal. You can build a |
| find you. | | | | profile and link with others and send up-to-the-minute |
| Utilize sites like and to post unique article content | | | | updates on your products, services and |
| about your company. You can hire a writer to create | | | | announcements. Twitter has a very comprehensive |
| interesting and unique content or you can write your | | | | user base and many companies use this venue for |
| own articles, but make sure they stand out. You can | | | | promoting everything from industrial waste |
| do this by creating a great title, simplifying | | | | management products to the latest fashion industry |
| complicated topics and offering practical examples of | | | | news. |
| what makes your company different. The ideal article | | | | Creating a company blog is a great way to attract |
| for posting on these sites is 400 to 600 words, | | | | those interested in your product or service. Your blog |
| condense multiple items or concepts into bullet points | | | | should be used to describe your products, update on |
| and have a strong 'call to action' in the closing | | | | company happenings and allow people to provide |
| paragraph. | | | | feedback. Giving consumers the power to rate, |
| Make sure to set up a great author profile for your | | | | comment and interact with your company will draw |
| article accounts in any of the article submission sites | | | | popularity and create loyal customers. |
| so that your name, phone number, website address | | | | Being self employed doesn't mean that you have less |
| and company concept is very clear to the reader. | | | | of a chance to compete in the marketplace, these |
| Press Release Distribution | | | | days. There are many ways an independent business |
| Developing a press release is important because you | | | | owner can market products and services. The most |
| can submit your releases to many different | | | | valuable asset you have is an open mind. Research |
| resources in the internet. Your very first press | | | | your options and take full advantage of all free |
| release should introduce your company to the world. | | | | services that can put you in front of potential |
| It should include who, what, when, where, how and | | | | customers. |