| Innovative businesses are finding favour with Times | | | | remarketing, data security & destruction or safe |
| Private Treaties. Companies with small outlays but | | | | disposal of hazardous waste. |
| path breaking products are joining hands with Times | | | | Like most start ups, the firm had limited resources |
| Private Treaties to not just create brand | | | | & marketing spends and that's where the |
| differentiators but also develop new categories. | | | | partnership with Times Private Treaty kicked in; Eco |
| Some of the innovative companies that have | | | | Reco needed high impact communication through |
| received investments from Times Private Treaties | | | | advertising. The strategic partnership has paid off. As |
| are Thyrocare Technologies Ltd., Asia Cryocell, Eco | | | | BK Soni, Chairman, Eco Reco Eco Recycling, said , |
| Reco, Royal Hygiene and Mind Logicx. | | | | "There is a substantial growth in numbers of new |
| Thyrocare, the medical services provider, in | | | | clients since 22nd April, 2008, the first ad on Planet |
| partnership with Times Private Treaties has created a | | | | Earth day. We now have more than 200 corporates |
| new category by launching an advertising campaign | | | | across India and most of them know us because of |
| that fundamentally changed the way in which | | | | several campaigns through Times Group Publications. |
| hospitals, doctors and patients looked at diagnostic | | | | Key clients attracted due to brand campaign visibility |
| services. Today, Thyrocare carries out 50,000 | | | | include |
| investigations per day in its laboratory, serviced by | | | | Reliance, Siemens, Colgate, Lubrizol, Infosys, HCL, |
| over 10,000 collection points across the country and | | | | HDFC & more, as there was tremendous brand |
| is much closer to attaining its stated objective of | | | | equity generated." |
| "serving 50 per cent of the diagnostic needs of 50 | | | | Another investee company, Royal Hygiene, a |
| per cent of the country's population at 50 per cent | | | | relatively new entrant in the feminine hygiene product |
| cost". | | | | range has within a short span successfully established |
| Eco Reco, an innovative waste management | | | | its brand by taking the quality route and offering |
| company with first-of-its-kind-in-India mobile shredding | | | | product attributes that its competition lacked. |
| van which it deploys to clients' locations to ensure | | | | Comments Rakesh Kaul, CEO of Royal Hygiene, |
| 100% secure data destruction from hard disks and | | | | "Ever since the alliance with the Times Private |
| other informational devices also works with Times | | | | Treaties, there has been a substantial increase in the |
| Private Treaties in developing the concept of | | | | top of the mind recall over the past one year." In a |
| ‘e-waste' in India by creating awareness of new | | | | category with players like P&G and J&J, |
| service category while establishing its own brand | | | | where 99% ad spends are in TV, Royal Hygiene |
| entity. Eco Reco offers on the spot eradication and | | | | created a brand through print. Today their brand She |
| destruction of data devices, with the help of mobile | | | | Comfort is the No. 3 player ahead of Kotex (AC |
| shredders. Eco Reco extends point to point service | | | | Nielsen report). |
| under one roof for collection, dismantling, | | | | |