| Vodafone Group Plc, the popular British multinational | | | | Originally formed in the year 1984, the Group started |
| mobile network carrier is the world's largest mobile | | | | as a subsidiary of Racal Telecom Limited (known as |
| network operator based on revenue. With over 427 | | | | Racal Electronics Plc until the company went defunct |
| million subscribers across 31 markets, it has obtained | | | | in the year 2000). The company finally went |
| an estimated market profit of about 71.2 billion GBP | | | | independent after it was demerged from the Racal |
| back in November 2009. Currently, the company | | | | Electronics Plc in the month of September, 1991. The |
| operates in 31 countries with partner networks in 40 | | | | carrier went through a name change to signify their |
| more countries. | | | | full independence and was referred to as Vodafone |
| Its 45% share of Verizon Wireless has no doubt | | | | Group Plc. |
| added to its international success. The United | | | | After being merged with the AirTouch |
| States-based Verizon has ranked as the largest | | | | Communications, Inc (or simply AirTouch) the carrier |
| wireless telecommunications operator based on the | | | | changed their name again, this time into "Vodafone |
| local subscriber count. To sustain its service, | | | | AirTouch Plc" in the 29th of June in the year 1999. |
| Vodafone has more than 79,000 employees across | | | | Finally, after a decision made in a General Meeting, |
| the globe. | | | | the shareholders decided to revert back to the |
| Voice Data Phone | | | | company's original name of Vodafone Group Plc, and |
| The name of the company is actually an abbreviated | | | | it has been retained as the company name since |
| version of the phrase "voice data fone" which was | | | | then. |
| chosen in order to emphasize the kind of services | | | | Consumerism and its effect on the Environment |
| rendered by the telecommunications company. To be | | | | Vodafone aims to get recognition as a "green brand" |
| more specific, it is to "reflect the provision of voice | | | | that is able to not only reduce the amount of waste |
| and data services over mobile phones". | | | | generated inside the company but also the waste |
| The plain black version of the logo that used to | | | | generated by their customers. The goal is to get at |
| serve as the company identity was changed back in | | | | least 75% of their long-standing markets to meet the |
| 1997. Called the "Speech Mark" design, it sports a | | | | environmental waste reduction requirements by the |
| circle containing a quotation mark inside. It symbolizes | | | | year 2010. |
| conversation, much like the speech bubble used in | | | | Although the company does not have direct control |
| various comic strips. This supports the company's | | | | to what their clients do with their products, the |
| services which connect people wirelessly across the | | | | company seeks to encourage their subscribers to |
| globe. | | | | prolong the life of their mobile phones and to reduce |
| A Short History | | | | the energy wasted during its operations. |